The tech increases the social nature of the game.While it's currently limited to single player, Microsoft is working to create a shared environment where users can play together - which can promote real-world meetups.AR adds a new layer of immersion. For example, AR enables consumers to chop down fake trees in real-world environments like their backyard or local park.Additionally, Minecraft has 91 million monthly active users. Minecraft already has strong brand recognition. Not only does Minecraft have a large and engaged user base, it's still growing: As of last week, the game has sold over 176 million copies, up nearly 13% from 156 million in September 2018.Here's what it means: Minecraft Earth is poised to experience widespread adoption. Account icon An icon in the shape of a person's head and shoulders.
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